Netflix asked an anthropologist to conduct an ethnographic study on spoilers. Then they asked us to make it interesting.
It turns out that people don't really hate spoilers—they hate people who reveal them. The data said knowing huge spoilers in advance actually makes people more likely to watch and doesn't make watching any less enjoyable.
We gave people a chance to spoil things for themselves, and with nobody else to blame, they did it over 10 million times.
One Show, Silver Pencil
Cannes Lions, Shortlisted
Clio, Silver
Addy, 2 Gold 1 Silver
Andy Awards, Finalist
Creativity, Editor's Pick
Webby, Honoree
TIME | Reddit | Mashable | NY TIMES | SFIST | Business Insider | AV Club | Buzzfeed | CNBC | CNet | CNN | Fast Co. Create | Consumerist | Entertainment Weekly | Fast Company | Gizmodo | Huffington Post | IMDB | Marie Claire | MTV | Refinery 29 | The Daily Dot | The Hollywood Reporter | USA Today | Variety
Oculus Connect is Facebook’s annual developer conference for VR.
OC5 wasn’t just an important five year milestone, it was where we launched the most ambitious and game-changing VR product ever: the Oculus Quest.
We proved that the promise of VR had finally arrived by designing the branding for the event in VR.
The following year at OC6 announced a new dimension of VR and Oculus with an expansion into the broader Facebook AR/VR org. The branding took type to with AR features for social, our event app, and interactive demos throughout the event.
Google wanted to use April Fool's Day to highlight the translate feature of their mobile Chrome app.
We made it possible to translate the entire web into Emoji. For one magical day it really worked, but now you'll just have to take our word for it.
Addys, 1 Gold 2 Silver
CNN | Huffington Post | Wall Street Journal: Tech's Best 2014 April Fools' Jokes | Google Chrome Blog | International Business Times | CNET | Mashable | The Egotist
Netflix asked us to promote one of its titles for Christmas 2013 and we decided to get people as excited about a video of a crackling fire as we were.
While shooting the trailer Jonathan improvised as the director for an outtake. Our CDs decided to keep the bit going and we ended up with a behind the scenes video.
Creativity Editor's Pick & Pick of the Day
AdWeek's Top 5 Commercials of the Week
AdWeek | Agency Spy | Creativity | Entertainment Weekly | Gizmodo | Huffington Post | Indie Wire | LA Times | TIME | USA Today
The most memorable parts of Minecraft often aren't the gameplay, but the people you played with. The game has no instructions or tutorial, so veterans show new players the ropes, crafting forts and building friendships.
#MinecraftIRL brought words of wisdom passed down from one player to another to life—an offline reminder of the real bonds built in that virtual world.
Webby
The One Show
In 2018 Minecraft released an update that finally added oceans teeming with life and gameplay to its world. With 75% of Earth's coral reefs at risk of disappearing by 2050, we saw a chance to raise awareness and do real good by giving players the ability to build new habitats in real oceans, too.
Coral Crafters combines cutting-edge marine restoration technology with the ingenuity and generosity of the Minecraft community.
Grand Clio / Clio Entertainment / Games: Social Good
Gold / Clio Entertainment / Games: Innovation
AdWeek: Ad of the Day | Creativity: Editor's Pick | The Hollywood Reporter
Nobody was thrilled with the tone of the 2016 election, but when politicians were called out for acting like clowns and turning our democracy into a circus, that didn't seem fair to clowns like our client: Ringling Bros. and Barnum & Bailey.
Aside from the whole caging and whipping animals thing, they're pretty cool people, so we decided it was time for the Circus to reclaim its good name.
The Late Late Show with James Corden | USA Today | FastCompany | RedState| Campaign
“The Next Song Matters” campaign is about the emotional journeys Pandora playlists take us on: not knowing what comes next and finding out it's just what you needed. This part of the campaign captured real people and their connections to their music.
We've were the creative team on Netflix Social from pitch to Agency of the Year.
We became a standout brand on every platform—more than quadrupling our fanbase on Facebook to become one of the top 50 brand pages worldwide and top 25 in the US. We had the #1 organic reach on Tumblr post for the year and became Twitter's 4th, then 2nd most buzzed about brand of the year. We launched campaigns for Facebook, Twitter, Instagram, Vine, Tumblr, Reddit, and more. Facebook even came to us to help show other agencies how to use their platform.
Art Directors Club — Bronze
Webbies — Honoree
The One Show — Gold Pencil
Facebook Awards — Honoree
In our first year, we were responsible for creating all the content for New Amsterdam Vodka's social media. By July we'd exceeded our year-end goals and were outperforming all other vodka brands on Facebook in both engagement and growth.
For 2015 we created an event activation called 1AMsterdam: the latest happy hour in the world.
We've had a lot of fun (and success) working on new business. Here's some of our favorite work we can share (but you can't).
